Prompt Engineering is Death, Long live Context Engineering
Every context you engineer becomes a micro-product. Guide: Become a Context Architect
The Day I Watched One Person Beat a Team of Ten
Last month, I witnessed something that shouldn't have been possible. A solo designer named Sarah competed against a full creative agency for a major brand's campaign. The agency had ten people, endless meetings, and sophisticated workflows. Sarah had her laptop and what she called her "context library."
She won. By a landslide.
This isn't a story about talent or luck. It's about why everything you think you know about AI prompts is wrong, and why the most powerful creative professionals in 2025 aren't the ones with the biggest teams, but the ones who understand a secret