Protocol Economics & MCP 2.0. The New Google for AI Agents

How standardising agent‑tool communication unlocks the agent internet and cuts integration costs by 80%.

The new internet won’t be built with web pages. It will be built with protocols for AI agents.

In 2025/26 the creative tools we depend on are no longer just apps and APIs, they’re autonomous agents that roam between services, compose documents, generate videos and debug code. Each of these agents currently speaks a private dialect.

Every integration is a one‑off hack, and complexity explodes quadratically as you try to stitch together vision models, language interfaces and custom tools.

The winners in the next wave of AI won’t have the largest models, they’ll have the most robust agent systems.